Welcome to the Direct Selling Industry website for New Zealand
Here you can learn about the industry, key issues, available resources, our members, the opportunities that Direct Selling offers, and our unwavering commitment to consumer protection through our Code of Practice.
Ethical companies choose to join DSNZ and strictly adhere to this Code.
About us...
Since 1974, the Direct Selling New Zealand Incorporated (DSNZ) has championed ethical, professional standards in the Direct Selling industry. Founded by six visionary companies, we’ve been driving trust, transparency, and opportunity for over 50 years.
Direct Selling is deeply rooted in New Zealand’s history, with iconic names like Rawleighs, Watkins, and Electrolux (now Lux) shaping generations. Today, many of these companies continue to thrive – proof that integrity and innovation go hand in hand.
As one of the 14 founding members of the World Federation of Direct Selling Associations, DSNZ has proudly represented New Zealand on the global stage since 1978. Our commitment remains clear: to empower businesses and protect consumers through best practices and a strong Code of Ethics.